The Latest

Sep 17, 2014

Basic layout of the street view - 3d environment

Sep 17, 2014

research - 3d environment

Sep 15, 2014

3D Environment 

Sep 15, 2014

Bruno Gauthier Lebianc a professional concept artist working with Eidos Montreal, has worked on video games such as Assassin’s Creed, Deus Ex: Universe etc.

Sep 15, 2014

Frank F. Hong - a concept artist currently based in Canada whom has done a list of projects including Godzilla, RoboCop, Pacific Rim and Oblivion.

Sep 15, 2014

Concept art

Concept art is known as a visual development or concept design which takes part in the pre-production phase. It is a form of illustration used to convey an idea for use in animated areas sucha as films and video games which will eventually define the final look of the product before going for final production. 

Concept art consists of only two major elements,

- ‘concept’ in which the overall idea of the specific subject realtes to the backdrop/scenery of the story. 

- ‘art’, which represents the ‘concept’ itself in such detail that will appeal to the final products target audience, doing so whilst still maintaining its underlying ‘concept’.

Concept art has always had to cover a variety of subjects, the two most widely-covered themes being science fiction and fantasy. However, in the recent years there has been a rise of its use in video game production, concept art has expanded to cover genres such as war zones, football etc.


Jun 17, 2014

Job roles and competition


  • offer a full production service including character design, story boardinganimation production, animation, and post production. They have done work on programs such as Mr Moon etc.
  • Scortch London are a creative advertising and video production agency with a global reach, producing innovative films and original content across a wide range of brands, industries and platforms. They have worked with a huge range of companies including Honda, Samsung, BBC, Disney and YouTube etc.

Personally I believe that my motion graphics skills are very good and I prefer to work within this industry as it interests me more as I am very creative and artsy. In able to become successful with motion graphics you would have to be fairly creative and very knowledgeable with Adobe photoshop, Illustrator and after effects.
There are different styles of motion graphics, however the above to companies both specialize in similar regions of media. Therefore they are both each others competition, Scortch London being more successfully known/ established within the industry bagging a huge range of highly popular clients.


  • Bluezoo are a multi-BAFTA award winning, creative led independent animation production company based in the heart of London. They have built strong relationships with TV broadcasters and media companies worldwide such as; BBC, ITV, BSkyB, Nickelodeon, Cartoon Network, Disney etc. to create stand out animations for commercials, children’s series and branding.
  • AKA Studio are a multi-BAFTA winning & Oscar-nominated independent animation studio also based in London. Whom are well known internationally for their distinctive & innovative work, expressed across an eclectic range of projects. They have worked with a range of different companies including Lloyd TSB and Skype etc.
  • Seed animation studio also based in London started in 2003. They do everything from commercials, idents, branding, virals to short films. For companies such as Tetley, Coca Cola and O2.

In order to be successful in getting a job within the animation industry I would need to improve on my Maya skills and make sure that they are at a high standard. At the moment I have the basic skills and understanding of how to create certain objects/animations in Maya. However to be able to work for companies such as BlueZoo, AKA and Seed I would have to be very sharp when it comes to knowledge based on the tools and techniques required to create an animation.

Animation has become hugely popular lately, with it being in movies, advertisements or tv programs. Overall each one of the above are each others competition. All three have animated for huge/popular business/productions and all have their own unique styles in which they animate.

Graphic clothing design; using my graphic design skills in using Photoshop and illustrator to create unique design which may be transferred onto clothing, creating my own brand.

There are many brands whom use graphic design such as FLSHVN and KTZ etc, therefore the competition is strong. However I intend to use my skills in photoshop and illustrator to create unique designs.

Jun 9, 2014
Jun 9, 2014

Importance of a contract in the industry

A contract is a very vital document when doing business. A contract is a official written agreement between the employee and employer, which specifically states the employees rights and expectations; such as the time scale, pay/rate (hourly/daily/weekly), deadlines and disclaimer.

A contract is expected to be followed and carried out until the end date, a contract can however be terminated, this can only be done if the employee gives notice that they are leaving or they are dismissed.

Contracts of employment are an essential document and failure to have one may result in the employer receiving a fine, as the contract regulates the terms and conditions of the employment between the employer and employee, therefore if the employer fails to provide a contract they cannot take any action against the employee when needed as there is no evidence of broken agreement.

In the media industry particularly time scales are varied depending on the project, artist and software used. Therefore the contract may be negotiated on timing or may include a date range rather than a set date. Because of this the employer most likely will state in the contract that they would like to see the ongoing work on particular dates and from then onwards the deadline may be discussed. 

The main reason for providing a contract is to have a level of certainty on time/pay etc. that increases customer loyalty.

May 27, 2014


The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today.
With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.

As the only public television service in Britain, and initially in the world, there was no need for a station ident in the early days. However, with the imminent arrival of commercial television in Britain, 2 December 1953 saw the arrival of the first ident, nicknamed the “Bat’s Wings”. This was an elaborate mechanical contraption constructed by Abram Games, which featured a tiny spinning globe in the centre, surrounded by two spinning “eyes”, with lightning flashes to either side. Unlike later idents, this was filmed, rather than live. The model was temperamental, and broke down shortly after it was filmed



The relaunch brought about a new channel logo once more with the box replaced in favour of a lowercase name, effectively appearing as “BBC one”. A circle motif now features as the main theme of the idents.
According to former channel controller Peter Fincham, the new circle motif is both a link to the classic globe icon used since 1963, and a ‘nod’ to the channel’s heritage, as well as a symbol of unity, in the way the channel brings people together.


Ident, network ID or channel ID
A form of station identification clip is played between programmes, traditionally incorporating the channel’s logo, and accompanied by a continuity announcer that introduces the upcoming program (and promotes other programs). These idents evolved from mainly being mechanical models (such as the famous BBC globe), to becoming more advanced through the evolution of CGI during the 1980s. From the 1960s to the 1990s, most broadcasters only used a single ident, sometimes using special variations for holidays and special events. In the present day, most broadcasters use a set of multiple idents built around a certain theme or branding element, often based on the channel’s current overall look.
Identifying the channel; The most straight forward function of a Television Ident is to identify the channel. The ident first appeared in 1953 on the BBC as commercial television began to expand and viewers need to be able to identify different channels. The first ident on BBC one was nicknamed the “Bat’s Wings”. Idents have changed a great deal and new technologies have played a large role in their development with.
Organising the schedule; An ident plays an important role when it comes to keeping a channel’s schedule organised. An ident is an ideal opportunity to provide the audience with key information about programming on that channel. This information may entice the viewer to continue watching that particular channel rather than switching over to another channel.
Creating the right tone and appealing to the target audience; As well as simply identifying a channel an ident is a chance to provide the audience with information about that channel. It is important that an ident sets the right tone for the channel it is on and is appealing for the target audience. When the channel BBC Four arrived it built it’s reputation on having more factual and informative programming. The initial idents therefore reflected this.
What is a Suite of Idents? When a television channel designs a new ident, they don’t just design one, they create suite. A suite of idents consists of several different idents that all have a similar theme that links them together. Having a suite of idents rather than just one provides variety and interest for the audience. Having a single theme helps to create/maintain brand identity.
Time and Place; A suite of idents helps to ensure that the right type of ident appears next to the right type of content. Different times of the day might require an ident with a different tone. The programme content might also require an ident with a particular tone. A suite of idents allows the channel to always appeal to the right target audience.

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