Transformed the first picture into the second making it a more painted looking pre-viz by using the smudge tool in Adobe Photoshop. I then produced a version the third picture which consumes of both aspect included; half painted.
Progress so far on the 3D Environment project.
I found several different Images from ‘lightbox’ and used them to create a piece of concept art, by importing them into Adobe photoshop and editing/transforming them until I had a complete image.
How media audiences respond to media products:
There are many different theories to how people respond to media products, such as;
Hypodermic needle theory; one of the most famous theories that is used to analyze the relationship between the audience and the media. The Hypodermic needle theory suggests that the mass media overall inject massages/information directly and uniformly into the minds of the audiences’ who immediately will be influenced by the data.Therefore, the media producers can easily manipulate the audience and inject the information that the choose. However, this theory does not include those whom choose to use their own experience,intelligence and opinion to analyze the certain given data.
The Inoculation Theory; explains and looks into how attitudes and beliefs change, and more importantly, how to keep original attitudes and beliefs consistent and in-contact. The idea of inoculation first came from previous studies taken on the one-sided and two-sided messages. One-sided messages are known to be supportive messages which are used to strengthen existing attitudes, however excluding counter positions. Two-sided messages present both counterarguments and refutations of those counterarguments.
Uses and Gratification Theory; People use media to enable the to obtain knowledge, information etc., Some specific types of audiences have intellectual needs to obtain knowledge this is not common to all types, but only certain people have their need, as each person has a different need. This includes all kinds of emotions, pleasure and other certain moods. People use media like video games and movies for example to satisfy their emotional needs, for example a male plays a action game and whilst playing becomes very intense and for example if he loses he would start to get angry. Another example is if a female were watching romantic movie and began to cry at a sad scene. These are all emotions extracted from the media itself.These also are self-esteem needs. People use media to reassure their status, gain credibility and stabilization which they may not have in reality.
Theory and application of 3D.
3D is used for many things, it allows you to produce many things near limitless potential. 3D has been used in six different major industries: Entertainment, Advertising, Gaming, Publishing, Architecture and Geology/Science.
Nowadays there’s not a single movie that doesn’t consist of a lot of 3D models and animation. From Marvel films to Pixar and Dreamworks.
3D is also very present in the gaming industry. Almost every game consists of 3D to some extent and they are looking very incredible due to the advanced computer technology. The characters, environments, props and overall scenes are all created in 3D programs enabling the game to create an extraordinary experience for the player.
Geometric Theory; of a 3D scene is all about correctly plotting the coordinates and joining them with paths and when it comes to modeling it’s about shapes. So you have to consider the properties of shapes themselves, such as vertices, edges, lines, faces, curves, polygons and mesh.
How media producers define audience and create products for that specific audiences:
In order to define audiences for their product, media producers use a range of different research methods to identify the age, gender, interests and social economic class of their specific audience (knowing whether the audience you are targeting is A1/A2/B1/B2/C/D/E1 or E2). So that they have a target audience suitable for the product they are producing, in order to get a target audience they have to carry out a range of different researching skills to find the demographics of people whom will be interested with the product.
The main researching skills include questionnaires and surveys. However quantitative or qualitative data are also used by getting research from established business places such as schools and places of work. Another good way of researching is to look into recent media sources with the similar reference/theme or genre to find out which media pieces are attracting the most viewings and making the most profit in some cases, which overall helps to find out what is trending with in the industry targeted. Doing so would also help understand what is popular within a certain age group, identifying a certain type of audience. This can also be done by surveys, or other types of primary research.
There are a range of different audiences for different types of media and over time the audience do tend to change, therefore the producers will have to be able to adapt the media to change with the audience.
There are four main types of content that need to be taken into consideration when producing a media piece; imagery, text, colour theme and fonts and mode of address.
Task 1: Project setup/Research
Process of creating 3D environments; the best way to start to create a 3D environment is to start with finding several reference materials to help me plan and put together the idea for the scene I want to set and create. I knew I wanted to produce a modern realistic scene with buildings, therefore I researched a variety of different environment settings from american cities to house settings and offices. Once I was happy on the theme ‘City street view’ I started to plan the layout and structure of the scene. I did so by creating a basic layout of the street view on Maya. (which can be seen in a previous post).
This genre of 3D environment can be used in numerous sources to connect and target various different audiences, as it is so versatile. This particular scene of a NYC setting has been used in many popular video games throughout the years, mainly consisting of the action genre.
Although it was technologically impossible to set an early video game in a real life place such as NYC, because of the graphic complexity of presenting a big city with distinguishing feature. Video game backgrounds where originally little more than two-dimensional selection of blips which were produced for movable characters to move on top of. The NYC theme was only seen in games such as ‘Punch Out’ in 1987 and ‘Teenage Mutant Ninja Turtles’ in 1989. However it wasn’t until the technology advanced in the mid 90s, that backgrounds could actually realistically flesh out recognizable NYC streets.
The first video game to ever make a real attempt to portray the NYC streets was a game called ‘Manhunter’ in 1089, a action game set in 2002. Then after games such as ‘Die Hard Trilogy’ in 1996. NYC then became a popular setting for driving games such as ‘Crazy Taxi’ and ‘Grand Theft Auto’. From 1999 to 2000s Manhattan and Times Square became prime locations for gang and gun action games. The most serious attempt yet to create a rich cityscape with a gangster style plot line was the game True Crime:New York City released in 2005.
This particular scene of a NYC setting has also been used in many popular movies throughout the years, mainly also consisting of the action genre. Films such as Goodfells, Die Hard, Spider-Man, American Gangster, A Bronx Tale, King Kong and many more. One of the first ever movie to be based in NYC was The Thieving Hand in 1900s which was a American silent short film.
Task 2: Ideas/Proposal
For the 3D environments project I intend to produce a street view, specifically based in the city. The 3D environment will be focused on a modern setting of a corner view of a city street located in NYC consisting of 6 different buildings. I intend to create various props as well as the entire 3D environment, such as a ladder, bin, street lamps, various different city signs, air vents attached to the buildings, steps, posters, traffic lights, planks of wood, pipes, electric wires, ticket box and a parked up truck. I also intend to add certain effects to the scene such as fog, maybe rain, clouds, city lights, the night light and also a backdrop of the city.
This city street scene can be used in a majority of different sources, from video games to movies etc.